Born in Peru and raised throughout the world , Sergio began to excel in the fashion and beauty industry shortly after his arrival to America.
Highly recognized photographer Mario Testino met Sergio in Lima,
Peru , and later introduced him to acclaimed make-up artist Tom Pecheux, who he then assisted in both runway and shoots , soon Sergio was also in top teams under Linda Cantello,
Dick Page, Val Garland, Lucia Pieroni and Peter Phillips, performing make-up all over the world for top designers and photographers.
Now , an established and acclaimed artist with assistants of his own, Sergio relays on both the beautiful and unattractive fundamentals of the real world for constant, ever morphing inspiration. This is a natural evolution derived from his formal education in Philosophy and Theology, and Fine Arts at The Facultad De Santo Toribio, and Escuela Nacional de Bellas Artes in Lima, Peru.
Sergio’s philosophy in the art of make-up always leaves an element untouched and raw, a widely recognized talent.
Sergio has collaborated with such celebrated photographers as Olivier Zahm, Andrea Spotorno, Suffo Moncloa, Hannah Moon, Patrick Demarchelier, Richard Burbridge, Tom Munro, Stewart Shining, Wayne Maser, Gilles Bensimon, Richard Bush, Alexi Lubomirski, Mark Abrahams, Antoine Verglas, Fabio Chizzola, Nik Hartley, Mel Karch, Christophe Rihet, Pamela Hanson, and many others. Never limiting himself to one perspective of fashion enabled him to work with such varied magazines as several editions of THE POP MAGAZINE, DOCUMENT JOURNAL, RE-EDITION, PURPLEFASHION, VOGUE, ELLE, W, ANOTHER MAGAZINE, I-D, HARPER’S BAZAAR, L’UOMO VOGUE, GLAMOUR, INTERVIEW, NYLON, JALOUSE, L’OFFICIEL, MIXT(E), SELF SERVICE, DOUBLE, VICE and many others .
In addition , Sergio worked personally with GLAMOUR editor Suze Yalof-Schwartz for their televised makeover shows airing on the Metro Channel , ABC, NBC and CBS , making ordinary people look extraordinary , leading to a succesful appearance on the QVC networks promoting their MAKEOVER TO GO kit , selling to millions of people across the United States.
His innovative approach to beauty coupled with his talent for manipulating color has made Sergio an asset to such celebrities including Hailey Baldwin, Cressida Bonas, Alexa Chung, Georgia May Jagger, Heidi Klum, Maggie Gyllenhaal, Rebecca Romjin, Lou Doillon, Caroline de Maigret, Elodie Bouchez, Paris Hilton, Charlotte Gaingsbourg, Molly Sims, Kate Burton, Salma Hayek, Mia Maestro, Nieves Alvarez, Laura Ponte, Eva Herzigova, Claudia Schiffer, Joana Preiss, Julie Gayet, Melanie Laurent, Alexa Chung, Josephine De La Baume, Aitana Sanchez-Gijon, Amaia Salamanca, Vicky Martin Berrocal, Sigourney Weaver, Tim Robbins, Jennifer Tilly, Tara Reid, Nia Long, Nelly Furtado, Fergie, Kelis, Molly Sims, Bai Ling, Casey Affleck, Harry Connick Jr., Carolyn Murphy, Shalom Harlow, Gael Garcia Bernal, Najwa Nimri, Belen Rueda, Judit Masco , Julio Iglesias, Paulina Rubio, Michael Kors, Julianne Moore, Tom Fordand Caroline Kennedy.
Sergio regularly contributes with advertising projects suchs as Air France, Avon, Awake Cosmetics, All Saints, Banana Republic, Barney New York, Bergdorff Goodman, Calvin Klein, Carmen March, Chantecaille Cosmetics, DKNY, Donna Karan Collection, Hugo Boss, Janet&Janet, Jigsaw London, Krizia, Giovanni Fabiani, Maison Madame Gres, Macy, Max Mara, Neiman Marcus, Nordstrom, Oviesse, Perry Ellis, Penny Black, Pollini, Replay Jeans, Sony Music, South Coast Plaza, Theory, Zilli, Motivi, etc…
Sergio distinctive and ever evolving view on what defines beauty ensures him a long and succesful career.